DoorDash Delivers Two Powerful New Partners (Just in Time for Earnings)

DoorDash (DASH) is the number-one food delivery app in the United States, with 37 million monthly active users.

Eighteen million of those users are DashPass subscribers, who get free delivery on orders.

The app delivered a whopping $20 billion in foods and consumer packaged goods (CPGs) through the third quarter of 2024… And 2025 looks to be another record-breaking year for DASH, especially in light of two strategic partnerships with The Trade Desk (TTD) and Ibotta (IBTA).

DoorDash is stepping up its game by joining up with the ad streaming juggernaut and popular savings app to expand its reach and enhance personalization.

With these powerful team-ups, DoorDash is not only boosting its advertising capabilities but also making its delivery services more accessible to cost-conscious consumers – just in time for earnings. Take a look…

Meet DoorDash’s Powerful New Partners

TTD: A Proven Ad Juggernaut

The collaboration with The Trade Desk enhances DoorDash’s appeal to advertisers by integrating its platform into multi-channel campaigns. This partnership extends DoorDash’s advertising reach beyond its app, giving advertisers access to broader ad inventory across mobile, streaming audio, and connected TV (CTV).

By combining DoorDash’s first-party data with The Trade Desk’s expansive reach, advertisers can deliver more targeted campaigns and track their effectiveness through closed-loop measurement.

This strategy positions DoorDash as a data partner rather than solely a direct ad seller, giving brands access to a wider ecosystem and enabling more precise customer engagement.

Ibotta: For the Cost-Conscious Consumers

Ibotta’s goal is to “make every purchase rewarding” by giving users cash back on purchases and offering deals on goods and services.

“In joining the Ibotta Performance Network (IPN), DoorDash continues to create value for consumers with personalized promotions and coupons to further save on items in a range of categories including grocery, health and beauty, home improvement, alcohol, and more,” the company said in a press release.

The mission of creating value for inflation-stung consumers aligns with DoorDash’s focus on personalization, enhancing the app experience with tailored discounts and visible savings on more than 115,000 retailers.

The integration helps make grocery delivery – a traditionally expensive option – more accessible, further appealing to cost-conscious consumers.

DASH Is Gaining Ground

These efforts come as DoorDash strengthens its market position.

Check out the chart below, which shows DoorDash’s dominance as a third-party delivery player compared to competitors like Uber Eats (UBER), GrubHub, and Instacart (CART):

As you can see, DoorDash claims nearly half – 45.8% – of the consumer mindshare in this space.

U.S. grocery delivery sales are expected to grow ~23% this year, surpassing $8 billion and capturing more than 13% of the intermediary market. While trailing Instacart’s $35 billion in grocery sales, DoorDash dominates restaurant delivery, accounting for 56% of the $64 billion U.S. market.

DoorDash also boasts more paid subscribers than Instacart – as of June 2024, 12% of U.S. consumers were DashPass members, as opposed to 9% of Instacart+ members.

And LikeFolio data shows DoorDash matching Instacart in website visit growth, with both gaining 11% year over year:

The Bottom Line

By leveraging The Trade Desk for ad distribution and Ibotta for value-driven promotions, DoorDash is positioning itself as a leader in both personalization and cross-platform advertising, diversifying revenue streams and driving continued gross margin improvement.

We expect another strong report from DoorDash when it reports earnings on February 11. Earnings Season Pass members – look for our exclusive DASH earnings coverage and trade in your Week 4 Earnings Scorecard.

Non-members – now is your opportunity to join in on the profits. After Netflix’s (NFLX) dazzling fourth-quarter report delivered the bullish earnings move we predicted, our Earnings Season Pass members are on track to end the week with another 112% win in less than four days. Congrats!

And we’re only just getting started. Week 2 kicks off this Sunday – and this is when the season really starts to ramp up, delivering 42 exciting opportunities with 17 actionable trade ideas during the same period last quarter.

Join today, and you’ll be able to play along for nine profit-packed weeks of earnings trades. Here’s how.

Until next time,

Andy Swan
Founder, LikeFolio

Discover More Free Insights from Derby City Daily

Here’s what you may have missed…