It doesn’t take specialized knowledge to know what’s “trending” on social media.
Anyone with an internet connection can just open up their Twitter app and find a curated version of whatever hot-button issues are being talked about at any given moment.
But nowhere else can you find the kind of unbiased, aggregated, birds-eye view of what consumers on Main Street actually care about than here at LikeFolio.
Our machine-learning system sifts through millions of social media posts per day to identify the brands, products, services, and trends that are touching consumers’ lives.
We see their posts. Their posted images. Their excitement. And we see how they “vote” with their wallets… on cool new products, fashion, food, beverages, and more.
We can hear their stories. We can “listen in” on their conversations. And we get critical insights – direct from the group that matters most.
It’s how we’re able to spot the next big investment opportunity long before the Wall Street pros see and position trades of their own.
And it’s how we uncovered a hidden profit opportunity in the artificial intelligence (AI) space through Pinterest Inc. (PINS).
“The social media company?” you’re thinking to yourself.
You bet.
Let me show you what makes Pinterest the ultimate “unknown” AI investment opportunity…
The AI Stock You Didn’t Know Was an AI Stock
Back in 2015, Pinterest realized the importance of seamlessly blending content and ads where people weren’t even really able to tell where one began and the other ended.
“Facebook knows who you were. Google knows what you want now. But Pinterest yearns to know what you want next,” Pinterest’s Head of Engineering Michael Lopp said in a 2015 TechCrunch report.
So, for an undisclosed figure, Pinterest bought the recommendation engine tech startup Kosei, which could recognize “400 million relationships between 30 million products.”
In other words, it could help match content recommendations people would want to see to keep them on Pinterest longer while also connecting what people were searching for with advertisements they would find relevant.
For instance, a site may be able to tell you’re a pet owner based on your searches, but it may not be able to narrow down that you were looking for cat toys and instead, present you with a $5-off coupon for dog food.
With the effort Pinterest has put behind implementing AI technology, it can make better connections about who people are and what they are looking for.
And more recently, Pinterest announced in June 2022 that it signed a definitive agreement to acquire The Yes, an AI-powered shopping platform. The platform enables people to shop a personalized content feed of styles, sizes, and brands.
These AI-powered recommendations are doing such a good job that it doesn’t even feel like people are bombarded with ads or feel like they are being hit over the face to buy something.
Just look at how our consumer data stacks Pinterest’s Consumer Happiness against similar platforms:
Pinterest might look like a social media stock on the surface – but it’s really an “AI” stock hiding in disguise.
Because what really makes PINS special is that consumers intentionally go to Pinterest to discover things – art, recipes, fashion, and home décor. Then users take it a step further, aggregating items of interest onto personalized boards.
It’s an advertiser’s dream: They have a captive audience searching for product ideas and tipping their hands to what they like.
Then, using algorithms and machine learning, Pinterest is perfecting the art of matching marketers and consumers.
This stock is a personal favorite of our data guru Megan Brantley, who recently brought you a deeper dive into why PINS is a long-term winner in the making.
Make sure you check out that coverage here.
Pinterest is due to report earnings soon, so we’ll be watching this stock closely.
Until next time,
Andy Swan
Co-Founder