With the stock market closed today, I thought this would be a perfect time to check in on the stock I named as one of my “favorite” picks for 2023.
Way back in February, when we first launched Derby City Daily, I chose this company because our social media machine was picking up significant momentum in one or more of three core areas:
- Strong Consumer Demand
- High Consumer Happiness
- Macro Trend Tailwinds
That “Trifecta Box” of investing is our “secret sauce” for identifying profit opportunities.
My brother Landon and I brought it to life with LikeFolio’s powerful consumer insights database.
And the proof is in the profits.
The stock I went with has gained over 40% since then (as of this writing). Hopefully, you caught that first recommendation.
But if not – don’t worry. It’s not too late.
Because this company is now supercharging its strategy with artificial intelligence…
TTD Unlocks the Power of AI
You know that ad for your favorite snack that pops up while you’re binge-watching sitcoms?
Odds are, it originated from The Trade Desk (TTD).
This company specializes in digital advertising with a platform that helps brands harness the power of real-time data to better reach potential target customers.
And at the core of TTD’s platform, you’ll find a powerful AI engine named Koa.
Koa analyzes massive data sets across the internet to uncover trends, patterns, and insights.
Ad buyers then use this information to make decisions about media format, costs, personalization, targeting strategy, and fraud avoidance as they craft their campaigns.
Koa users tap into data analyzed from over 600 billion daily queries – more than 100x the volume of global search.
Impressive – but nothing like the upgrade it just announced.
TTD just launched a new AI-driven digital media buying platform that builds on Koa’s capabilities: this one, named Kokai.
![](https://derbycityinsights.com/wp-content/uploads/2023/06/TTD-Tweet-1.png)
Kokai distributes deep learning algorithms across all aspects of digital media buying. It’s capable of processing more than 13 million advertising impressions every second, each containing thousands of distinct signals.
For advertisers, Kokai enables them to buy the right ad impressions at the right price and time.
Ever since its early-June launch, social media has been buzzing about Kokai’s potential. Consumer mentions of TTD have spiked 75% year-over-year and 89% quarter-over-quarter:
![](https://derbycityinsights.com/wp-content/uploads/2023/06/TTD-mentions-spike-1024x518.png)
Shares are up an impressive 40% since we first brought you this early-year stock pick in February – and 21% just since the last time we checked in on the stock in May.
And we believe this is just the start for TTD.
Until next time,
![](https://derbycityinsights.com/wp-content/uploads/2023/05/andy-swan-signature-1024x499.png)
Andy Swan
Founder, LikeFolio